McDonald’s is a brand that has always known how to connect with its customers, and its 50th anniversary was no exception. To celebrate this milestone in Guatemala, McDonald’s Mesoamérica decided to offer a unique and unforgettable experience to its customers at the Zona 9 restaurant. In collaboration with our company, we used our Freepols app to create an augmented reality (AR) experience that not only celebrated the past but also offered something special for all the employees and workers present that day.

Transforming Zona 9 with Creativity and Technology

To mark this anniversary, McDonald’s transformed its Zona 9 restaurant with an impressive facade: a giant cake that captured the attention of everyone passing by. This installation not only served as a visual reminder of the celebration but also seamlessly integrated with the augmented reality experience we developed.

The Augmented Reality Experience: Discounts and Surprises

Through our Freepols app, restaurant visitors could interact with the giant cake and unlock special discounts on their orders. The AR experience not only added an element of fun and surprise to the restaurant visit but also rewarded customers with exclusive offers. Both regular customers and McDonald’s employees present that day felt part of a larger celebration, strengthening their connection with the brand.

Impact and Public Reactions

The response to the augmented reality experience was overwhelmingly positive. Customers were delighted by the creativity of the installation and how technology was used to offer something truly special. The campaign not only generated excitement among visitors but also highlighted McDonald’s as an innovative brand that continues to evolve after 50 years.

Reflections and the Future of Augmented Reality in Restaurants

This project with McDonald’s Mesoamérica demonstrates the power of augmented reality to transform a simple restaurant visit into an interactive and memorable experience. As technology advances, we are excited about the endless possibilities AR can offer to enhance customer experiences and strengthen brand relationships.

Conclusion: Innovation That Celebrates the Past and Looks to the Future

Celebrating 50 years of McDonald’s Mesoamérica with an augmented reality experience in Zona 9 was a milestone for both the brand and for us. With the perfect combination of creativity and technology, we created an experience that not only honors the past but also sets a standard for future celebrations and events. We are eager to continue exploring new ways to use AR to surprise and delight customers around the world.