At Spazio Mall in Guatemala, the vision was clear: to build excitement and anticipation for the shopping center’s unveiling while showcasing its vibrant spaces and unique offerings. To bring this vision to life, we partnered with Spazio to create a CGI expectation video that combined creativity, technology, and storytelling.

From Vision to Reality

The concept for the video revolved around imagining Spazio Mall as a giant photography set being constructed by whimsical elves. These tiny, industrious characters brought the mall to life piece by piece, assembling walls and setting up dynamic spaces that hinted at what Spazio would become—a hub of culture, shopping, and experiences.

How We Made It Happen

1. On-Ground Footage:

   • We began by capturing ground-level shots using a smartphone, ensuring we could maneuver easily and capture the necessary angles.
   • This approach added a relatable, dynamic touch to the video while speeding up the filming process.

2. Aerial Shots:

   • Using a drone, we captured stunning aerial views of the mall’s surroundings. These shots provided context and showcased the expansive space Spazio Mall would inhabit.

3. CGI Magic:

   • Once the footage was ready, we introduced the elves. These animated characters were designed to interact with the environment, climbing scaffolding, carrying walls, and meticulously assembling what would become the vibrant photography set.
   • As the elves worked, the space transformed, revealing boutiques, food stations, and an impressive collection of eight unique photography spots.

The Final Product

The result was a captivating CGI video that not only teased the mall’s grand opening but also communicated its essence—a place filled with creativity, energy, and opportunities for unique experiences.

Why It Worked

This project was a success because it:

• Built anticipation: By showing the mall as a work in progress, it invited viewers to imagine the final result.
• Engaged the audience: The playful elves captured attention and created an emotional connection with the audience.
• Highlighted Spazio’s offerings: Each photography spot, food area, and boutique was strategically included to excite future visitors.

Impact

The video generated significant buzz on social media and other platforms, drawing attention to Spazio Mall before its official opening. It showcased the mall as more than a shopping destination—it positioned it as a hub for unique experiences and memories.

We’re proud to have been part of this creative journey, helping Spazio Mall make a lasting impression from day one.